Gem Bassett

Founder & Managing Director

Curated

Gem Bassett is a strategic leader and consultant with nearly 30 years of experience in global travel, meetings, and events. As founder of her independent consultancy, she helps organizations design and optimize Strategic Meetings Management Programs, turning fragmented activity into cohesive, data-driven strategies. Previously, she spent 14 years at EY, where she led SMMP efforts across EMEIA, developed global policy, and streamlined complex supply chains while ensuring compliance. With experience spanning procurement strategy and major event delivery, including global sporting events, Gem brings a holistic perspective. She is also an active mentor and advisor, known for guiding organizations to align meeting programs with broader business goals.